Google apparently had a party this past Tuesday. The party invited people who study and attempt to use their knowledge of Google’s algorithm to boost rankings of their site on Google’s search engine results pages. An article at CNN.com brings up the party as well as search marketing and the value of being listed within the first few search engine results pages. CNN.com also credits Shari Thurow with saying that the “best way to increase a site’s search engine ranking is to offer valuable content and products.”
While I was reading this article, I noticed Peter Norvig‘s name. I recognize his name, because he is a co-author of a favorite undergraduate computing book, Artificial Intelligence: A Modern Approach. I am unable to see limits to Google’s awesome ability to recruit top-quality computing professionals like Norvig.
I remember when printer ribbon was 1/10th the price of the printer, and the decision to purchase more ribbon was simple. Today, I face printer ink prices that are 15/16th the price of new model printers that include printer ink. Purchasing a whole new printer is an obvious option to purchasing and replacing printer ink, however, a deeper cost analysis will uncover more costs of purchasing a new printer. These costs include time in reconfiguring computer systems that rely on the old printer. Measurements on the print quality and time efficiency of new model printers, amount of ink consumption, and replacement ink catridge prices should be part of any returns of investment analysis.
I recently bought printer ink, and I was surprised to find that prices have increased to the point where I considered buying a new printer simply for the ink that is included. After thirty minutes of cost and ROI analysis at a traditional computer parts store, I decided that purchasing a new laser printer through an online vendor would be a good decision, but I purchased the printer ink anyway to meet schedule constraints. Perhaps, the printer companies are becoming more responsible and are pushing consumers like me, who continue to use older printers, to purchase new efficient models. I am certain that other people have also made the consideration, and the printer companies are certainly aware of this. I expect printer ink not to be included with new printers in the near future.
In Selected Writings on Computing: A Personal Perspective, Dijkstra states:
It is practically impossible to teach good programming to students that have had a prior exposure to BASIC: as potential programmers they are mentally mutilated beyond hope of regeneration.
It has been three years since his death, and it is obvious that I have not forgotten him, his quotes, and his graph algorithm.
While driving on my way back home at the end of the day, I thought about the things that were very exciting to learn about during my early computing years. The notion of a function pointer was one of those things. I was very familiar with functions and variables. I was also familiar with the idea of using pointers and references to variables as a means of adding layers of indirection to those variables. However, I admit, I did not independently expand my understanding of the concept–increasing layers of indirection by using pointers–to functions.
I’ve been following the conflict between Google and Microsoft over the employment of Kai-Fu Lee . It seems that Microsoft is having a difficult time retaining their employees. Microsoft would rather litigate and mar their company image, and at the same time, enhance Google’s image as an employer that is willing to take risks when employing the people it wants. Perhaps, instead of reacting to Kai-Fu Lee’s departure, Microsoft should be more proactive and exert more effort in preventing the loss of other vital company members. They are also not doing much to attract fresh, innovative developers. While Microsoft appears to be relying on brand recognition to attract candidates at traditional career fairs, Google uses a fresh, kooky recruitment campaign including billboards that feature math puzzles and active sponsorship of an online coding competition forum. At one point in my life, I considered seeking employment with Google as a result of activities that were similar to these. Perhaps, it is time for a new giant to reign over the technology industry.
As an aside, I do hope that a new, distributed, reliable, secure operating system is in the works.